Shoe Care

We only offer shoes made from the finest materials, carefully chosen for their quality, durability, attractive appearance and the possibilities that offers us – and their comfort! The outer and inner linings of our shoes use a majority of leather. But leather also implies “looking after”! This is why you’ll find below all the tips our boutique sales consultants would have been happy to have given you in person. This list is constantly being improved, over the 50 years the brand has been in existence!

Golden rules

Of course you already knew that leather come from animal skin (cow, calf, goat, lamb), so just as our own skin needs daily moisturizing, so leathers too need specific, regular care. Some of us have dry skin, others oily skin, and still others, mixed skin – and it’s just the same for leathers!! So depending on this, we won’t be using the same products. When we take good care of our leather, we can keep it in one piece for longer. With leather that’s been properly looked after, we’ll never need anti-wrinkle cream! A bit like us, in fact!

The little reflex that’s the most important for keeping your shoes as lovely as on the first day is to waterproof them before wearing!

Waterproofing sprays work on leathers, suedes, and textiles, and will make it possible to avoid your shoes getting marked by the slightest little drop of rain. When we wear black, we tend to forget to do this, as the marks won’t show as much; but with suede and colors, it’s obligatory! If there’s one product you must have in your cupboard, this is it.

Use shoetrees and put your shoes away carefully.

For sure, when we have loads of shoes, we all too easily tend to pile them up on top of each other, crammed into a cupboard – or worse, thrown loose into a suitcase!! But all this causes our lovely shoes to suffer. Sometimes when you leave them like that too long, you even have trouble getting them back to their original shape. It can even happen that they fold in different places and this can leave marks on the leather. The best solution for avoiding that is to use shoetrees. This lets you give shoes back their original shape, and above all, avoid creases. If you don’t happen to have any shoetrees handy, you can always the use tissue paper that comes in the box with the shoes – even a rolled up pair of socks will work too!

Avoid leaving damp shoes to dry near a source of heat.

When you come home after having been out in the rain, you often want to huddle up to the radiator to get warm. Well, our leather shoes don’t want to!!
That would certainly let them dry off quicker – but above all, it risks making the leather all hard and stiff.
So it’s to be avoided!!
Just leave them to air-dry quietly, using a shoetree if necessary, and they’ll get their shape back without becoming brittle...

Change shoes regularly.

We sell shoes, and we’re telling you to change them regularly. Now clearly with this kind of advice, you might think we were trying to push you into buying. But in all honesty, that’s not the case!! Above all because in all honesty, we don’t really need that to justify buying some new shoes, now do we?!
But this advice is as much about your feet as your shoes. Firstly, for the health of your feet, it’s good to alternate between flats and heels. And then above all letting your shoes rest lets them dry out when you’re not wearing them; this also helps limit the development of odors and bacteria. So even if you beloved ballerinas are so comfy, remember to change them – they’ll deteriorate a lot less quickly.

Always use a damp cloth to remove marks.

Even before treating the leather of your shoes, if you notice marks on them, you can rub gently with a damp cloth to remove this soiling. On leather, this works just fine; however, on suede, take care not to rub too hard, to avoid damaging the nap.

Materials advice

Smooth leathers

For these, the ideal is ‘Essential Cream’. It lets you look after your leathers by nourishing them. In this way, the shoes regain their original color, and all the little marks will disappear right away.
This cream can also be used on bags, furniture, etc.

Suedes, velours, splits, and nubucks

The term ‘suede’ is used to refer to leathers with a velvet-like appearance. Technically, we speak more properly of calf velours, goat velours, splits, or nubucks.
True, this material is more fragile than leather – but that’s no reason to be afraid of it.
To care for your suedes, it will be enough for you to use the waterproofing before going out, then a suede brush or suede rubber to regularly remove small marks.
A tooth-brush can also do for removing marks.

Patents

Patent is in fact a leather whose upper surface is covered with a lacquered finish. Care and cleaning can be performed using a damp cloth, but also using a special patent leather spray so as to fully maintain its shine. Patent is undoubtedly the least fragile of the leathers, thanks to its lacquer coating, but do take care all the same to give it a little wipe with a cloth from time to time.

Textiles, fabrics, and canvasses

Contrary to what you might think, you should avoid cleaning textiles using water, particularly on light colors, as this will dilute and then spread the stains, risking making them even bigger. Likewise, avoid putting them in the washing-machine, as even if this will remove the stains, it will weaken your shoes and damage the soles.

Sizing advice

The worst thing you could say to us here at Jonak is that your pair of shoes stayed in the cupboard because they hurt your feet!!! First of all, you should know that it is normal for you to not take the same size in all models of shoe. So don’t trust what is written on the sole – what counts is how you feel in them. Each shoe has different characteristics: last length, width, but also the shape of the toe, height of the heel, etc. So you may perfectly well take a size 38 [UK 5] in a flat boot, yet take a 39 [UK 6] in a pointed-toe court shoe. This is explained quite simply by the shape of your foot. According to just how slim or not your foot is, it will enter the shoe fit more or less deeply, and consequently some of you will get into their usual size, while others will prefer to go for the next size up. In any event, what you need to remember is that leather is a natural material and it can be softened. When we talk about softening a shoe, this can only involve the width. When you reach the end of the shoe, even if you wear it for hours, you won’t be able to make it any longer. Otherwise Cinderella might never have married her Prince Charming!! So your toes mustn’t touch the end – otherwise it means the shoe’s too small. On the other hand, if you feel they pinch a bit on the sides, on the instep, or on the toes, this can be completely solved by making your leather suppler.

If you are uncomfortable, you have several options:

  • Use a leather softener. This is a spray you apply to the shoes and it will make the material more supple
  • Wear fine stockings and wear the shoes around the house before going out in them. In this way, you’ll be able to “wear them in” without getting to the point of blisters.
  • Put on some thick sports socks and wear the shoes around the house. You won’t be able to do it for long, but it ought to be long enough to ease them for you.
  • Put some damp/moist newspaper inside the shoes and leave them like that all night
  • And if none of those work for you, you can always try the cobbler’s last solution. Take your shoes to the shoe-repairer and show them where they pinch the most. They’ll put them on lasts that will make it possible to stretch the leather as much as necessary. This method is more drastic than the others, but you can gain up to one whole size in width this way.


What’s more, below is a list of materials ranked by how supple they are. If you buy suede shoes, it’ll be easy to loosen them. On the other hand, for patent shoes, the task becomes more difficult and you’re more likely to get blisters if the shoes are too small.

  • Suede, velour, split: these are the easiest to stretch
  • Nubuck
  • Leather
  • Patent


Do note that in all cases, it’s easier to ease an unlined shoe than a lined one.