Since 1964,
Jonak offers eclectic shoe collections that blend tradition and audacity, crafted with artisanal expertise to ensure excellence in quality. Jonak's approach is built around four pillars: passion, responsibility, community, and avant-garde.
At Jonak, shoes are first and foremost a story of passion, a passion for beautiful craftsmanship and preserving traditional craftsmanship.
Heritage
Jonak's expertise in shoes comes from over 55 years of presence in the market. It's a long but necessary learning journey, challenging yet fascinating, passed down from generation to generation. A close-knit family and trusted partners work together to perpetuate and preserve the legacy of the brand.
Craftsmanship
Jonak's uniqueness lies in the quality of its products: craftsmanship dedicated to creating shoes with respect for traditional, technical, and rigorous craftsmanship. The craftsmanship extends to all the professions present at Jonak.
Being a part of the fashion industry also means being a part of society and, in that sense, promoting sustainable and responsible practices.
Sustainability
Jonak is committed not only to reducing its ecological footprint for sustainable and environmentally friendly production but also to working hand in hand in the best conditions with its teams and partners. A commitment to nature and trust in its collaborators.
Engagement
Beyond its actions within the company, Jonak aims to be a catalyst for change and to promote a positive message for the society of tomorrow. This includes donations to various associations, patronage, and concrete actions in partnership with organizations dedicated to education, environment, or health.
Although born before the digital era, the notion of community has always been paramount at Jonak, both within the company and with its customers.
Family
As the quintessential family brand, three generations have now succeeded at the helm of the company. This philosophy extends to all Jonak employees and partners, forming a large family where listening, trust, and transparency are key.
Friends
This sense of sharing, reciprocity, and openness is also evident in Jonak's relationship with its customers. The brand aims to be accessible and available, always providing warm and respectful service to its consumers.
Staying at the forefront and initiating movements has always been Jonak's leitmotiv, allowing the brand to stay on-trend for nearly 60 years.
Innovator
By forging close ties with fashion stakeholders, Jonak has continuously innovated in all aspects of its business, from production to communication, logistics, digital, and retail.
Prescriber
Since the early days of the Maison, Jonak has been able to sense the spirit of the times and translate it into collections. The strong bond the brand maintains with art, creativity, and style allows it to position itself as a leading player in the fashion landscape, providing it with a natural legitimacy to shape each season's trends.
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