60 YEARS - 2014-2024 The Experiential Era

Born in 1964 in Saint-Germain-des-Prés, Jonak is celebrating its 60th anniversary this year.
A grand celebration marking six decades that have shaped our history. Six eras that have defined Jonak's journey
from its birth in Paris to its international expansion. Let's look back at the sixth decade, between 2014 and 2024,
when the brand embarked on a quest for perpetual innovation, placing a particular emphasis on the notion of experience.

The founder’s grandchildren continued to expand and shape the DNA that defines Jonak.
Marked by a spirit of humanity and transparency, the brand has stayed true to its initial promise:
an ode to aesthetic lines, distinctive codes, and a tightly-knit clan united around family, employees, and workshops.
For over 10 years, Lisa has built Jonak's strategy around two major pillars: a 3.0 marketing approach, firmly embedding the brand’s values,
and digital integration as a core component of its evolution within a single, unified ecosystem.
This strategy has allowed Jonak to continuously reinvent itself while staying true to its DNA. In recent years,
the brand's significant growth has also prompted gradual international development, which Lisa oversees.

Upon his arrival, after a period of observation and a review of the company—financially sound but lacking in process optimization—
Marcel undertook the implementation of a more efficient organization, focusing particularly on retail and developing the marketing and merchandising services.
Since then, his daily mission has been to elevate the brand, innovate constantly, and uphold the company’s historical values in all aspects that make up Jonak.
True to its values and heritage, Jonak has aimed to build a brand even stronger in identity during this sixth decade, in order to stand out.
Through a relentless pursuit of innovation and a resolute focus on the notion of experience, the past 10 years have allowed Jonak to carve out a unique place in the fashion landscape.

It is because modernity must also encompass style, which evolves and is constantly redefined, that the family’s story continues to unfold today with the arrival of Ava Nakam,
another member of the family, joining the style team. After establishing itself in France, the brand is now setting its sights on the international stage.
Belgium and Morocco joined its network of stores in 2023, and this year Jonak plans several new openings, including in Switzerland, Canada, and Hong Kong.
This acceleration of its international expansion brings new challenges that Jonak is ready to tackle while remaining true to the values that have shaped it since 1964.