LE SOIR, BY JONAK
This festive season, JONAK unveils Le Soir, a capsule of evening shoes that takes its cue from New York after dark, somewhere between the disco nights of Studio 54 and the glamour of the '80s. Photographed by Axel Aurejac in a dimly lit bar, the campaign channels runway silhouettes that are sculptural, sensual and just a little irreverent. Slingbacks, pumps and heeled sandals are made for the woman who thrives on breaking convention and never waits for an invitation to make an entrance. The golden rule? Just the right dose of excess, enough to electrify a look without ever tipping into too much.
Pumps kick off the evening in their most liberated form: the slingback. A slender strap at the back leaves the heel bare and lengthens the leg in one clean sweep. Toes come pointed, rounded or square, while heels soar to stiletto height or stay a little lower. Metallic silver leather, glitter, crinkled patent and violet velvet give each pair its own character. Whether it's a dinner that runs late, a night on the dance floor or simply the urge to turn heads, there's a pair for every occasion.
Towering sandals and sharply pointed pumps make up the most glamorous side of the capsule, on high heels that add as much attitude as height. The sandals feel light, almost weightless, in gold and silver metallics that catch the light or black velvet that softens it. The pumps counter with a sleeker, stricter line, finished in glitter or python effect to draw the eye. Worn bare-legged or with sheer tights, they're guaranteed to lift any look for the night.
Le Soir by Jonak also extends to the Maison's new glove collection. In leather, in black and brown, they add a polished finishing touch right down to the fingertips, working just as well with an evening dress as with your everyday coat.
Le Soir works just as well by day. Worn with raw denim or wide-leg trousers, slingbacks, pumps and sandals instantly shake up your everyday staples. After all, why wait until dark to shine? Discover the full capsule in our shops and on jonak-paris.com, ready to take you from the first drink to the early hours.
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