Jonak celebrates its 60th anniversary.

Jonak celebrates its 60th anniversary with an exclusive capsule collection and a 360-degree campaign.

Reflect

1. (of a surface or body) throw back (heat, light, or sound) without absorbing it.
(of a mirror or shiny surface) show an image of.
Synonymes : send back, throw back, cast back, give back, bounce back, shine back, return, mirror

2. embody or represent (something) in a faithful or appropriate way.
Synonymes : indicate, show, display, demonstrate, be evidence of, register, reveal, exhibit, manifest, express

3. think deeply or carefully about.
Synonymes : think about, give thought to, consider, give consideration to, review, contemplate, study

The year 2024 marks the 60th anniversary of Jonak, a celebration that has been ongoing since the beginning of the year and culminates with a unique capsule collection and a 360-degree campaign, available starting October 16. This celebration includes the reimagined reissue of 10 iconic models, a pop-up called Le Musée at Galeries Lafayette Paris Haussmann, as well as a collaboration with the artist Thomas Lelu.

THE COLLECTION

10 iconic models reimagined

To celebrate six decades of history, Jonak has selected eight iconic models from its archives. These models, representing both heritage and modernity — core values of the brand — have been reissued and reinterpreted by Jonak's design team. The capsule collection features eight bold and innovative revisits, while maintaining Jonak's eclectic spirit, designed to meet the diverse needs of women:

Timeless black ankle boots with a silver detail at the front, a signature model of Jonak over the years.

Elegant slingback pumps, enhanced with the Jonak monogram, showcasing the brand's ability to reinvent itself.

Classic derbies, also adorned with the Jonak monogram, adding a refined touch to this masculine-feminine model.

Timeless ballerinas, available in black and metallic silver leather, following the rhythm of trends over the decades.

Bold high-heeled salomés, available in black and metallic silver leather.

Must-have leopard print boots, a key trend for the Fall/Winter 2024 season.

Impertinent boots with ankle cutouts, a reimagined reminiscence for our greatest pleasure.

THE MUSEUM

A Pop-up at Galeries Lafayette Paris Haussmann

From October 16 to November 12, the Jonak Museum will take over the 4th floor of Galeries Lafayette Paris Haussmann. This immersive pop-up, featuring raw materials, mirror details, chrome structures, and designer furniture, offers a unique experience at the heart of the Jonak universe.

On one side, the 60th-anniversary capsule collection is showcased, tracing the history of the brand through the decades, with the eight reimagined iconic models — a tribute to the past, in the present, looking toward the future.
On the other side, the Museum's boutique offers exclusive items: mugs, keychains, lighters, tote bags, pocket mirrors, and bookmarks, all on display, tempting us with their allure.

THE COLLABORATION

Jonak x Thomas Lelu

To continue its creative momentum, Jonak has collaborated with artist Thomas Lelu, known for his iconic phrases written with a Bic pen. For this 60th anniversary, Lelu created four exclusive artworks that capture the essence of Jonak. These pieces will be displayed at the Le Musée pop-up, in the windows of Jonak's flagship stores, and on products from the Museum boutique, embodying the Jonak lifestyle that has endured for 60 years.