SOFT TAILORING : THE NEW YORK EDIT
For its latest summer campaign, JONAK introduces Soft Tailoring, the New York Edit a fresh take on modern dressing where polish meets ease. Captured by Kat Irlin, the campaign reflects the city’s distinctive rhythm. In New York, style is instinctive. Every step says something. Lines are clean, precise, almost architectural. Materials, especially soft suede, bring warmth and texture, perfectly suited to the spring summer season. Supple loafers, in pleated leather or open back mule inspired designs, offer an effortless yet polished alternative to summer dressing.
in ivory split leather | NANCY
in black leather | JULY
in black glossy leather | AUDELLE
in black glazed leather| DESSA
in chestnut aged leather | DIGITAL
in camel velvet | THELMA
A key style this season, the clog makes a confident return. Reworked as mules, sandals and platforms, it stands out as a true statement piece. Bold studs and deep shades of brown and cognac bring depth and character, balancing heritage with a more contemporary silhouette.
in cognac split leather | ENORA
in cognac leather | NAKY
in cacao leather | ENORA
Sleek wedge heels, pointed toes and carefully placed cut-outs shape a silhouette that feels both structured and fluid. Designed for a more modern take on everyday dressing, these styles move effortlessly from tailored looks to lighter summer outfits. A palette of natural tones keeps everything soft, versatile and easy to wear.
in dark brown leather | BRITNEY
in black distressed leather | BAIE
in ivory split leather | BLAIR
in honey suede | DOLEANE
in black patent leather | DIXTINE
in brown suede | DOMEA
in cacao leather | ENORA
in black glazed leather| DESSA
With this collection, JONAK captures a woman in motion. Confident, self-assured, instinctive in the way she dresses. Structure meets ease, precision meets movement, echoing the energy of New York itself.
Discover the full Soft Tailoring selection in selected stores and online at jonak-paris.com
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