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THE READING ROOM

A back-to-school season under the sign of elegance

For its Fall-Winter 2025 collection, JONAK
delivers an elegant and inspired back-to-school season with its campaign «The Reading Room», captured by Fiona Torre and Anna Prokulevitch, and styled by Nelly Carle.

At the heart of the majestic Salle Labrouste of the INHA, a heritage site steeped in history and mystery, JONAK chose to showcase its creations. This architectural jewel becomes the stage for a season where heritage and modernity meet.

Heeled Babies

in black leather | VRENI

109,00€

Heeled Babies

in black leather | VRENI

109,00€

Back-to-school as a suspended moment: an instant where each pair becomes a chapter of
style, ready to accompany every woman through her many daily lives.
From elegant loafers to stylish ballerinas, each FW25 creation embodies the perfect blend of timelessness and contemporary desire.

Tassel Loafers

in shiny black leather | NELLOU

145,00€

Mary Jane's with double straps and rounded toe

in brown velvet | DELOU

150,00€

Heeled Babies

in black leather | VRENI

109,00€

An iconic material for the brand, leather this season appears in subtle finishes: glossy patent, velvety suede, or glazed effects, offering a rich and sensual play of textures.
A material that shapes the loafers and their variations: bold platforms, lug soles, or refined silhouettes with rounded or pointed toes, adapting to every desire.

King of the season, the loafer is adorned with fringes, bits, eyelets, straps, and metallic details for a reinvented preppy style-balancing a studious spirit with elegant sensuality. Every detail is designed to create shoes that define the silhouette while remaining easy to wear every day.

Heeled ballet flats

in black leather | DADOU

140,00€

Mary Jane with heels

in burgundy patent | DALMATIE

145,00€

Tassel Loafers

in shiny brown leather | NELLOU

145,00€

True to its commitments, JONAK is dedicated to responsible and traceable craftsmanship: 97% of the leathers are certified by the Leather Working Group, ensuring rigorous traceability. Nearly 70% of production takes place in workshops in Portugal, Italy, and Spain, combining artisanal expertise with innovations such as the use of water-based glues. The result: creations with a bold Parisian style, contemporary and of impeccable quality.

With «The Reading Room,» JONAK celebrates back-to-school as a special moment: a place where stories unfold, where a timeless and elegant style is crafted to accompany every woman at every moment.