TIME IN BLOOM

For Spring 2026, JONAK unveils Time in Bloom, a campaign inspired by the awakening of nature, the softness of early April days and the refined spirit of occasion styles. Set among the remains of the Château de Montceaux-lès-Meaux, the campaign unfolds in a poetic setting, captured through the lens of Maxime Bony and styled by Johanna Ankelhed. Once the residence of Catherine de Medici, this emblematic Renaissance site offers a singular backdrop, where romantic ruins, budding vegetation and softly melancholic landscapes frame the Spring–Summer 2026 collection.

Black lace, delicate mesh and airy lines come together in styles that play with transparency, revealing a femininity that feels both delicate and contemporary.

Designed for both brides and their guests, the collection celebrates every way of stepping into the season. From pastel hues to metallic reflections, from clean lines to couture-inspired details, each style expresses a soft, luminous and distinctly contemporary femininity. To brighten spring silhouettes, JONAK explores a subtle dialogue between gold and silver. Golden tones enhance warm undertones with radiant sophistication, while silver finishes highlight cooler undertones with a more minimalist elegance. Alongside these luminous accents, shades inspired by spring flowers — petal pink and sky blue — bring colour to sandals, pumps and mules. Fresh and delicate, these tones capture the lightness of the season and the refined spirit of wedding and spring occasions.

At the heart of Time in Bloom, the Bridal capsule brings together mules, pumps, slingbacks and sandals designed to accompany brides through every moment of their wedding celebration. From the ceremony to the evening reception, these bridal shoes are imagined as elegant finishing touches to the silhouette. A key trend this season, slim-heeled mules take centre stage in the collection, alongside more classic bridal styles subtly reimagined. Refined white lace, minimalist silver mirror leather and delicate strap details highlighted by a leather bow placed at the back — each pair is designed as a precious finishing touch. Three styles are also adorned with rhinestones, including three enhanced with Swarovski® crystals, bringing an extra touch of light to wedding and special-occasion silhouettes.

The result: contemporary bridal shoes with a confident Parisian spirit, combining refined design with exceptional craftsmanship.

Discover the full Time in Bloom collection online at jonak.fr and in a selection of boutiques.