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JONAK x Atelier Fajalauza

Jonak x Atelier Fajalauza

Celebrating Craftsmanship,
A summer scenography.

Starting June 18, 2025, JONAK boutiques will unveil a unique new installation:
window displays transformed into curated exhibition spaces,
shining a spotlight on Atelier Fajaluza, an iconic ceramics and azulejos workshop based in Granada, Andalusia.

Bound by a shared passion for craftsmanship, precise gestures, and raw materials,
two worlds come together: the meticulous art of leatherworking and the centuries-old tradition of hand-shaped clay in Granada.
Each piece tells a story — a love for the handmade, the authentic, and all that endures without ever going out of style.
It was only natural for JONAK to partner with this atelier to imagine summer windows infused with sunlight, heritage, and artisanal savoir-faire.

A Journey into the Fajalauza Foundation

Preserving the Soul of Granadan Ceramics

Rooted in a tradition dating back to the 16th century, the Morales family workshop stands as the last guardian of Granada’s ancestral ceramic craftsmanship. In 2024, its heirs established the Fajalauza Foundation, launching a dedicated center for the preservation and promotion of this unique art form — a space where transmission, restoration, and sustainable innovation come together in harmony.

An exclusive collaboration

It comes to life through three ceramic designs in shades of green and blue. Inspired by water and its depths,
the patterns combine soft hues with deeper tones,
each one centered around the Jonak monogram. Presented on a variety of formats - from 70 cm platters to 44 cm decorative plates,
these pieces will be showcased in four Parisian flagship stores, starting June 18, 2025:

Francs-Bourgeois Boutique: 22 Rue des Francs Bourgeois, 75003 Paris
Archives Boutique: 29 Rue des Archives, 75004 Paris
Rennes Boutique: 70 Rue de Rennes, 75006 Paris
Abbesses Boutique: 40 Rue des Abbesses, 75018 Paris

Printed paper variations will also adorn the window displays across the entire retail network,
extending the spirit of the collaboration to all JONAK locations.